Iams is dedicated to a mission of providing world-class quality foods and pet care products. Many customers can use available coupons to buy these products. In addition, Iams strives to know dogs and cats better than anyone in the industry. It’s a personal passion shared by everyone who works there. In fact, they take extraordinary measures to ensure that their love and respect for our four-legged friends is delivered every day for every Iams dog and cat. The Iams mission is to enhance the well-being of dogs and cats by providing world-class nutrition and pet care products. To accomplish this mission for their customers, they have to know dogs and cats better than anyone. They put that knowledge into Eukanuba and Iams products, that feed an estimated 30 million pets throughout the world every day, and that’s a responsibility they take very seriously.

Iams works with dogs and cats to prove that their pet foods provide true nutritional healthcare. One great example of this is the addition of the Iams Daily Dental Care to all Iams Dog Food formulas. By studying pets using this product, they were able to prove that it helps reduce tartar by up to 50 percent, a development that helps address a serious health problem among more than 85 percent of the world’s dogs. These types of feeding studies are the same kind that a human would volunteer to join, and they are only conducted within the strict guidelines of a detailed, industry-leading animal studies policy that they have urged the rest of the industry to adopt. At the same time, cats and dogs on the Iams team get plenty of exercise and socialization that includes interaction with other cats and dogs as well as people. Learn more about Iams dog food.

In addition, Iams continues to enhance their practices with the help of an independent seven-member International Animal Care Advisory Board that includes some of the world’s leading experts on animal care, welfare and ethics. Executives from the ASPCA and the Humane Society of the United States are just two examples of the respected individuals who have full access to review any facility where Iams is working with pets. They continue to provide valued outside advice for Iams, which they believe there is no other qualified authority that can better judge how Iams care for the dogs and cats in the feeding studies. Learn more about Iams cat food.

Iams want pets to have the longest, healthiest, happiest lives possible as they grow up with their families. Iams nutrition makes a real difference because thousands of pet owners have sent success stories. The dogs and cats in their studies help us know that the foods Iams creates can truly improve the health and well-being of millions of cats and dogs. Iams loves and appreciates the dogs and cats who help to make pets’ lives better. They make sure they are happy and healthy with plenty of playtime and attention for their entire lives. To that end, respected animal welfare organizations helped them develop this policy.